How Does Stock Photography Help You in Your Business?
First thing that comes in your mind “what is stock photography?”, this is just photos and images taken “on spec”. This would mean that the photographer will take pictures and images of various situations, people and objects and would sell them after the photos have been taken. This is not on a particular photography assignment but they are just taking photos of things they like to the pictures of.
This kind of photography is primary used in magazines, printed advertisments, brochures, websites, newspapers and many more.
There are different ways stock photography is licensed especially in the stock pictures, photos, images and motion. It is a good idea to search online for a list of industries that can provide you with proper documents and a license.
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In choosing which industry to get a license, you should consider their policies because some licenses are just for a specific purpose and limited time offer. For instance, an advertising manager wants a stock photo for one of his advertisment campaign, he/she could have a license for the stock photo for that particular use. And they would be limited to putting that certain stock photo only for the ad campaign. Their payment and other charges will also be based on the ad campaign’s size.
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If they prefer using the same stock picture or stock photo again, they have to pay again for that photo. The stock fee would differ from the first one, if the stock photo has a different ad campaign size and use. Royalties are recurring fees that would be heft but still have to pay. They would have to pay up to thousands worth for just a limited use of a single stock photo.
Another type of stock is the royalty free stock, one key advantage of this is that you can use one photo multiple times and you can pay only once for the license fee. An advertiser or designer could have a license on one photo and use it in different ad campaigns, with no additional fees. You don’t have to pay for royalty fees.
Royalty fees on stock photography can sometimes be expensive depending on the rights given and licensing source.
One of the most common form of stock photography for a web based company, is the royalty free micro stock photography. This is one variation of the royalty free model and sometimes called as “micro stock” because the advertisers and designers would simply pay less for one image license.
This form of stock photography is very popular in small web business owners because it very affordable and inexpensive for them to get high quality photos in their websites.
Since these stock photos would be royalty free, advertisers and designers can use them many times for a low cost. Just be sure to get information about licensing restrictions. Royalty free does not mean “public domain”, that’s why as a business owner you should know the details and information about the stock license before purchasing it.